The Electronic Commerce Industry is leading the way in bringing the huge revolution in the Indian Economy. As the number of smartphone users and internet users has increased in India, the e-commerce sector is beholding immense growth. Online shopping has become very common among people these days.
People are shopping online at a very large scale in India instead of shopping in the old school brick and mortar shops. So these reasons can enforce you to start an E-commerce Business in India which will result in profit at a great margin. Keep the slogan of amazon in mind and start the process for setting up your online store.
Rising Internet penetration is the main reason behind the growth in E-commerce industry in India. With the increasing Internet services and 3G, 4G services at affordable rates, tremendous growth in e-commerce is observed. Studies shows that India will surpass the US in E-commerce Industry and will become the largest marketplace for E-commerce by 2034.
If you want to become an ecommerce seller then you must required gst number to start an online business and you must consider different documents required for gst registration so that you can get the license very easily and fast.
Expected questions before starting an E-commerce Business in India:
- Which products are you planning to sell online?
- What categories of products do you wish to sell online?
- How many products are you planning to sell online?
- Do you have enough budget to invest in an E-commerce platform?
- Which platform should be used for your e-commerce website development? Customized or Pre-built?
Why You Should Start An E-commerce Business in India?
1. Higher rates of traffic:
The internet penetration rate in India is higher, so people here shop online at a very large scale. If you start with your e-commerce business and use perfect marketing and promotions strategies to gather traffic on your website, you can turn so many people to potential customers. So if once your business is setup there is no need to worry about the traffic, just focus on building a creative website with impactful marketing strategies.
2. Huge Profits:
The top e-commerce websites have revealed that in there sales they earn huge profits. So once you are set in the market with brand name and value, you will earn huge profits.
3. One time investment:
Only once you need to go through all the legal procedures, invest in the business model setup and website development. And if your business is set in all the means, you are at a lifetime profit!
4. Increasing growth and demand:
As the number of internet users and smartphone users has been increased in India, it creates a high demand of e-commerce business. People tend to shop more online these days. This business will never turn you off. Various successful e-commerce websites in India are Flipkart, Amazon, Snapdeal, Myntra etc. These all e-commerce websites are generating a very large amount of revenues. So if you are thinking to put your foot forward in this business, do not hesitate.
What are the steps to start an E-commerce Business?
Building an e-commerce business is not just following the steps, it is a niche. You must be clear with your idea of setting up the business. So do not be a pushover and follow everyone blindly. Even the best of ideas fail if enough traffic is not generated on the website. You build your business from scratch and see it grow, it is the most satisfying feeling ever! So starting with this, go through the below steps to start with your business, market and sell products, choose the right platforms etc.
Step 1: Business Plan and Business Model
Planning about the Business is the most basic step to setup an ecommerce store and it must be executed well. Plan the business such that Market Research, Business concepts, Profit margin, Financial budget all these parameters are taken care of. Just like you planned your business in the brick and mortar store, you need to define Business Model to build your ecommerce online store.
The first setup is very crucial. If you do not have a proper business plan, you may lead to massive loss and also get out of the competition.The products that you have selected to list in your online store define the structure, profits and benefits in the long run.
There are two types of business models from which you can choose:
1. Multi-vendor marketplace
Multi vendor business model refers to an e-commerce store where multiple vendors sell their products to multiple customers. As multiple vendors are involved in this marketplace, if any vendor is not available and there is a high demand for any particular product, you do have other vendors to fulfill this demand. So, you won’t be in loss.
If you do not wish to go for any of the above two marketplaces, you can even go for already built marketplaces such as Flipkart, Amazon, Paytm, Snapdeal, Paytm, and Shopclues. It only requires a bank account and VAT registered account. A seller portal is provided in this marketplace.
2. Single-vendor marketplace
Single vendor business model refers to an e-commerce store where a single vendor sells to multiple customers. So only two entities are involved here. It can be defined as a one to many relationships. The handling is very simple in this model as only two entities are involved here.
Step 2: Add value to your Brand
After finalising the business model and the products you want to sell, the next step is to build intellectually, establishing a brand, a tagline. Take into consideration your brand name which must reflect your products, design a brand logo with creative fonts and colors depending upon the products that you are going to set up in the online store,
Step 3: Registration of E-commerce Business
For the directorship in the company, you have to apply for Directors Identification Number (DIN) for which the Permanent Account Number (PAN) and Digital Signature are the mandatory documents. Applying for DIN is very simple, just go to the official website of Ministry of Corporate Affair and submit your documents. It may take time if you apply offline to any government authority, instead apply online.
2. Brand Name Availability
Once you have your DIN, you need to apply for your brand name availability from Registrar of Companies. After confirmation of the brand name is received, you may start with the company within the next 6 months. To renew or change the name of brand/company, you just have to pay a certain amount of fee and it will be done!
To obtain the digital signature certification and other related queries you can checkout the official website.
3. GST Registration
In order to start an online business, a GST certification is mandatory. So now, you can easily apply for Goods and Services tax (GST) Number. Registration can be made through here.4
Step 4: Creating a Bank Account
Now that your company is registered, you need to set up a business bank account i.e a Current Bank Account. You can choose any of the banks, but the account name should be on the name of your online business. If chosen proprietorship model, you will have to have the GST registration. Once your bank account is ready, you are all set to list the products that you want to sell on your sales portal and also to obtain the permission to integrate a payment gateway on your site.
Step 5: Set Up your E-commerce website
Your website represents the whole of your business. So choose your base wisely. You can either go for a pre built platforms, or make it from scratch. The first thing a customer sees is the website, so it should be really attractive to gather large number of customers.
Which platform to choose from?
A pre-built e-commerce platform offers ready made templates which are generalised based upon the needs of your business. For instance, if your business is selling furniture online then theme will be of different colors, having appropriate visual content as per the items which are to be sold.
Anyone from non technical background can easily use these. Various extensions can also be added, some of which are free too! Various popular solutions of pre built ecommerce are WordPress, Wix etc.
But building a website from scratch is highly recommended. You might have visualised how you want your online store to be! So to turn it into reality, you will have to start from scratch. Magento, WooCommerce, Shopify are some of the best options to choose from. You can manage everything right from the type of fonts to be used, colors etc. and have your online store ready.
Make sure proper testing is done before launching the website. Each and every case must be well defined and tested so that no loopholes remain.
Hosting: In India, self-hosting is the best solution if your business includes content writing, cms pages, motivational quotes etc. and if your business is highly exclusive with huge amount of orders being placed, hire a professional for best results! It is relatively costly, so make decisions accordingly.
Step 6: Integration of Payment Gateways
Once your online store is ready with listed products, you need to set up payment gateways such as credit card, debit card, net banking etc. so that your online business becomes more profitable with the processing of these payment methods.
All you need to have is a few documents:
- Bank Account with the name of your business.
- PAN Card
- ID proof and Address proof
- Certificate of Incorporation
After submitting the above documents, payment gateways will be enabled on your website.
Step 7: Shipping Solutions
This refers to the process of shipping the product to the customer. Shipping is the most crucial part. You need to have a robust shipping methods so that deliveries reach timely to the customers. Once an order is received and ready to ship, a reliable shipping partner is needed.
You can use third party delivery options such as Fedex, Bluedart, DTDC, Firstflight and many more options are available.
They even offer options to track the shipment with a given tracking number. Customer can track the order easily. Try to offer free shipping methods on your site as customers become really happy to see this option and prefer this option instead of paying a huge delivery fee!
Step 8: Ways to increase traffic on your website
Now that your online store is all set, you need to generate traffic on your store. Use impactful content with the right keywords so that your website ranks higher in the search results.
Various ecommerce sites invest largely in Digital Marketing. Think of using Google PPC Ads.
The main concern is to sell products and not just gather traffic on your website. You can go for email marketing by targeting a customers and sending them mails with your product promotions which will land them on your website.
As the use of social apps have increased in India, it is the best way to promote your products. Go for paid options on platforms such as Facebook and Instagram. You need to pay a certain amount of money and these products will be visible to users on a daily basis. If the customers click on those feeds, it will land them to your website and now it is your website that will convert them to a potential customer.
Once any customer has visited your website without making any sale, you can target that customer by placing a cookie on their computers. Once this cookie is placed and the customer visits another websites, the advertisements of your product will be shown. This approach is known as Retargeting. it is an expensive method but it’s results are positive.
Best techniques are listed below for promotions:
- Email Marketing
- Pay per click advertisements
- Search Engine Optimization
It will definitely helps!!!
Yes, E-Commerce business is profitable in India. You can start your e-commerce online business on various e-commerce marketplace like Amazon, Flipkart, Paytm, Snapdeal, Shopclues, etc.
Depending upon the category of your product, the cost may vary at the time of sourcing it from the supplier. The quantities of products also matters at the time of purchasing it.
Anyone can start an e-commerce business from a local store or also from a home. The Registration part is important when defining about your business to a particular e-commerce marketplace.
There are certain documents like PAN Number, Bank Details, Business Address, Email id, Phone No, etc. needed at the time of registering on the e-commerce online marketplaces.
Starting an e-commerce business is very easy and all you need is having products to sell on the marketplaces. After the Registration, You can list as many products in your inventory and start selling online.
You need some money to start an e-commerce business and through that money you can source your products from the trusted supplier. Beside this, Promotion and advertising cost also matters in an online business.
The cost may vary to the seller when starting an online business on different marketplace. Based on the categories of product that they want to sell, cost varies at the time of purchasing in quantities.
E-commerce companies list the products or items for the consumers and earn money online.
An E-Commerce model includes Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Business (C2B), Consumer-to-Consumer (C2C).
Yes, Starting an e-commerce business is really good. There are many e-commerce marketplace which offers best selling to the sellers.
The benefits of e-commerce includes: 24×7 online availability, More Sales, Reach Maximum Audience, Fast Shipping, etc.
There are certain documents needed before starting an online store on e-commerce marketplaces like Amazon, Flipkart, Paytm, Shopclues, Snapdeal, etc.
Through e-commerce website, seller can sell different variety of products to their consumers. E-Commerce plays a vital role in getting good sales online.
It refers to purchasing and selling of different products or services using the internet.