What is the Slogan Of Amazon? - MohitECommerce

What is the Slogan Of Amazon And What does it Actually Mean?


Amazon, is the first thought that pops in everyone’s mind when they think of online shopping. Amazon has always been the top e-commerce website. Due to ease and convenience, It is the top most priority for both buyers who look for a standard and wide range of products, comfortable shopping within a few clicks and for sellers looking to showcase their products on a high traffic driven website.

Amazon was commenced in 1994 by Jeff Bezos, world’s richest man today! Initially it started with selling books online, and today nearly everything is available on amazon throughout the globe to everyone no matter where they are, it is the biggest online retailer in the US.

The name Amazon was given by Jeff Bezos by simply browsing through a dictionary. Amazon is found as the biggest river in the world. So amazon depicts how large and deep it can be, like the biggest river in the world.

Slogan of amazon has kept changing from time to time. Its current slogan is Work hard. Have Fun. Make History which is not as famous as Amazon slogan ‘From A to Z’. The possibilities are more that you can earn good profit with Amazon if you think to start ecommerce business and gain visibility in online world.

What lies in a Motto or a Slogan?

A slogan, motto or tagline is a catchline or catchphrase used to represent and advertise a brand. It builds a strong foundation of your brand enlightening how your business regulates. It seizes your mission. The goal here is to bind remarkable significance, which adds meaning and value to the brand in ways that have a deepening and long lasting impact on the consumers.

All the well established brands have been known for their slogans. ‘I’m Lovin’ it’, ‘Just Do It’ , ‘Think Different’ are few of  the slogans of the biggest companies captivated in consumers’ minds. All the consumers might know more about the business and what it does by looking at the slogan or the logo and what can they expect in return.

Starbucks does not have any official slogan. However, The mission statement is “To inspire and nurture the human spirit–one person, one cup and one neighborhood at a time.”

To demonstrate the qualities, let’s take a look at various famous slogans:

  1. Amazon – Work hard. Have Fun. Make History.
  2. McDonalds – I’m Lovin it
  3. Nike – Just Do It
  4. Adidas – Impossible is nothing
  5. Red Bull – Gives you wings
  6. Coca Cola – Open happiness
  7. Google – Don’t be evil
  8. Flipkart – AbHar Wish Hogi Poori
  9. Microsoft – Be What’s Next

Slogan of Amazon so far

Amazon was launched as a book selling website initially, slogan of amazon at that time was ‘Earth’s biggest bookstore’, it signified everything that Amazon was striving to be. The logo of amazon which shows an arrow, a smile stretched from a to z, is more than that. What It was signifying that Amazon is inclined to fulfil any item to their users, located in any part of the world.

The motto or tagline of amazon ‘Earth’s most customer centric company’ highly speaks about the company, as customers are their greatest treasures.

Now speaking of current internal slogan of amazon:

Work Hard. Have Fun. Make History

Slogan of amazon depicts working hard to achieve their targets, being passionate about doing what they work and finding their work fun by getting new ideas, and last but not the least, creating history by working in harmony to create new benchmarks.

Slogan of amazon reflects the work culture over there. It is indeed a huge aspiration for every company. Many individuals aspire to be in amazon. Amazon wants people who are hard working, dedicated and fun to work with. It totally reflects the slogan of amazon.

Work Hard


This line depicts the reason behind the success of Amazon. Each and every employee of amazon works really hard and contributes to the success by providing top quality services to the customers. Jeff Bezos has highlighted the importance of  hard work in many of his speeches as well. So no doubt, it is included in the slogan as it is highly recommended by the founder itself.

They want those best peoples who are dedicated and for sure committed to their work. It is a place where you are expected to work hard.

Have Fun


All the employees in amazon love their work and do not feel bored of their work. It is their passion for their work which leads to new ideas which are out of the box. Their products such as Kindle, Alexa, Amazon Prime truly show how innovative ideas rise in their employees and how fun it must be for them to work  instead of being a burden. Failure is accepted here if it gives ideas to implement in the upcoming plans.

Clearly, all of this requires a powerful imagination. 

Make History


Jeff Bezos, the richest man has made a history by being the richest person. It was possible due to his creation Amazon. Amazon never disappoints the consumers and keeps coming up with new innovations to improve customer services. Amazon marketplace is definitely the biggest e-commerce marketplace in the world now and also big in cloud computing platform industry. It is the most treasured online retailer in the US.

Zappos, an online shoe and clothing retailer store was founded in 1999 in Las Vegas, Nevada, United States under the domain name Shoesite.com by Nick Swinmurn. So now, Amazon is its parent organization.

In July 2009, Amazon acquired Zappos. In spite of all these, amazon strives to achieve new benchmarks, and still there is a lot more to achieve.

How Anyone Can Earn With Amazon?

1. Amazon Selling Program

The selling program on amazon allows you to showcase your products to billions of customers and manufacturers, 24*7. As a seller, When you start adding your items on amazon marketplace, then you can showcase the items to millions of users. Amazon has a pre-built audience which helps to create potential sales.

The advertisements and marketing strategies allow sellers to sell their products globally. The Amazon seller flex is also a best program for all the amazon sellers which helps to expand the business.

Benefits for the sellers:

1. Worry free shipping of orders

Shipping, packing services by Amazon makes this process a lot easier. Below are the services provided by amazon for the sellers:

A. Fulfillment by Amazon (storage, packing and delivering of products)

The FBA (Fulfillment by Amazon) handles the shipping and packing of sellers products.

Amazon takes care of all storage, packaging and shipping, so it is a hassle free job. In fact FBA allows your products Prime eligible too, i.e free delivery. The seller just needs to send their products to an Amazon fulfillment center, they will store inventory over there, pack and ship orders across India whenever an order is placed.

B. Amazon Easy Ship

The sellers who do not go for FBA, Easy Ship is the option now. It is an end to end delivery service. The sellers need to keep the products packed and ready, Amazon executive will come to pick from your doorstep and will manage the logistics and customer service.

2. Secure Payments

The payments are securely deposited in the sellers bank account every 7 days. The orders with cash on delivery, even funds for those orders are deposited. So no need to worry about the payments and funds of the orders.

3. Service Providers

If you  need help to list your products on amazon, there are many third party certified providers who can help! Right from listing the products on amazon, shooting images of your products, uploading them, transportation of products to amazon fulfillment centers, these service providers can help out in everything!

Below are the services provided:

  • Shooting and cataloging of products
  • Marketing and Advertisements of products
  • Transportation of products to Amazon FBA
  • Add product description, features, videos to enhance the product
  • Tax registration and fulfillment of tax depending on the income made from amazon

2. Amazon Affiliate Program

What does amazon affiliate program mean?

Affiliate program by amazon grants website owners, youtubers, developers, social media influencers to make money by simply endorsing the product if they have an approved amazon associate account.

Let’s say Neha is a beauty products blogger. She finds an attractive beauty product on amazon and she writes about it on her blog. This way she could advertise the product but could not get anything in return. The readers would click on the link and purchase the product.

If Neha has an approved amazon associate account and if she replaces the product link with amazon affiliate link, she would get commission on every sale made!!! Now she gets applauses from her readers as well as commission from amazon! How cool is this.

What are the requirements to create an Amazon affiliate account?

It is absolutely free! Anyone who owns a website, is a blogger, is a youtuber or a social media expert can join this program.

Amazon Commission Rates


How to create an account?

  1. Depending on the country, amazon has different sign up pages. Go to https://affiliate-program.amazon.com/ to sign up from United States.
  2. Click on Join Now for Free button.
  3. Account Information: Select the account information regarding payment.
  4. Website and Mobile App list: Enter the name of your website here. Click on Next and fill up your profile details.


1. What is the slogan of Amazon?

Slogan of Amazon is Work hard. Have fun. Make history.

2. What is Amazon’s mission statement?

Amazon’s mission statement is ‘Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.’

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