Are you aware of the power behind Google Analytics?
Utilizing data from your site, you can assess its performance and pinpoint areas for improvement. This knowledge is indispensable in order to maximize profits while minimizing expenses!
If you’re an ecommerce entrepreneur, it’s essential to track the performance of your store from a variety of angles. In addition to observing sales figures and other metrics that might be relevant for your business, it is important to assess the behavior of visitors – especially those who are potentially converting into buyers.
With Google Analytics installed on your ecommerce store, you can gauge visitor demographics with ease. From there, you can gain insight into which categories or items garner the most attention from potential customers and even begin crafting ad-hoc campaigns accordingly.
Ensuring that you’ve got all the bases covered when it comes to tracking ecommerce analytics isn’t just advisable; it’s practically essential in today’s competitive online marketplace! Discovering insights about your online activity can help improve business operations while providing alacrity in decision-making. Ultimately leading towards increased profitability and market dominance!
1. Analyze customer behavior
To gauge your target audience’s behavior, you can venture into the labyrinth of online data. From transactional data such as sales and customer service inquiries to browsing patterns – these are all vital indicators that reveal how customers interact with an e-commerce brand.
With each click, click on one thing more than once; a single click could be an admission that it is no longer useful. However, multiple clicks may indicate users’ dissatisfaction towards your product or service offering.
When scrutinizing individual customers’ activities within your business, don’t forget to focus on their engagement levels. Those who have been frequenting your site recently or have made purchases recently should be taken into consideration when prioritizing promotion tactics – this could lead to higher revenues!
2. Find out which products are selling the best
In order to make the most of your ecommerce analytics, it’s imperative that you track sales. To ascertain which products are selling well, all that is required is an understanding of your top selling items.
If you possess a shopify-based store like me and wish to obtain a list of my most popular products for this quarter, simply enter “top-selling” as a filter in Google Analytics; then click ‘Browse’ to retrieve a comprehensive list of the leading sellers from throughout my store’s history!
You can easily access such information by clicking on the ‘Top-selling’ tab within your Shopify admin area. Alternatively, if you’re utilizing Google Tag Manager (GTM) on any website(s), then you could check through its comprehensive Top Items report at any time – go ahead and give it a try!
