In the year 2023, ecommerce retailer will reign supreme.
By that time, sales of physical goods will be negligible and ecommerce retailing will be by far the most dominant form of commerce. According to a recent study conducted by Adobe, this estimate is a staggering 96% – which makes it quite an impressive figure indeed!
What’s even more striking is how quickly this trend appears to be unfolding. In 2016, only 36% of consumers anticipated buying in person; whereas today’s figures show that number has increased to 52%. Furthermore, 89% are planning purchases across all channels – such as via digital media like apps or websites; while only 16% professed preference for visiting physical locations to make purchases.
With such a prominent shift towards online retail, savvy entrepreneurs have been eager to capitalize on it. The success of future ecommerce retailers will largely depend on their ability to adapt to these transformations – so what can lead retailers towards success in 2023? Let’s explore some possible solutions…
Sweetened with a splash of salt, if you will: not every business is created equal. If an entrepreneur boasts that they have a passion for selling vintage clothing or exotic flowers, these are admirable enterprises – but they still fall under the classification of retail!
This guide contains some tried-and-true strategies to help foster success in the emerging market. With them at your disposal, you can create an enterprise that stands out from the crowd!
1. Utilize video content
In the age of video consumption, content marketing is no longer peripheral.
Video content has proven to be an effective way for retailers to leverage their store or website’s visibility and foster trust among potential customers.
On average, viewers watch videos over twice as long as they do standard, text-heavy webpages. Furthermore, 70% of consumers say that video is a significant contributor in making purchasing decisions; therefore it is important for ecommerce businesses to utilize this medium for maximum impact.
2. Leverage user-generated content
If you’re interested in providing a more personal experience for your customers, leveraging user-generated content (UGC) is an excellent choice. Not only does it provide them with a more personalized interaction, but it also allows you to leverage social media feeds of their friends and family as content that can be displayed right on your ecommerce site!
Utilizing UGC showcases the quality of service offerings within your store and fosters trust between both parties thanks to their established rapport with those who patronized your establishment before. This crucial benefit can help boost sales significantly since consumers are much more likely to purchase from an establishment they know well and trust than one they don’t.
