The ecommerce future is bright! With a plethora of possibilities awaiting us, it’s not difficult to imagine how commerce will look in the years ahead.
Despite the seemingly insurmountable number of variables that influence business decisions today, there are several noteworthy trends and predictions for ecommerce that should be taken into consideration as you plan your strategies for 2022 and beyond. I’ll explore some of them below; if you want to dive deeper into any of them then by all means do!
The first trend worth considering is the meteoric rise of ecommerce in China. The vast majority of Chinese consumers still shop at brick-and-mortar locations such as malls and supermarkets, but they are increasingly turning to online platforms for their purchases – nearly half of them make purchases on websites multiple times per month. Furthermore, this figure has been steadily increasing over time – what a promising development!
While more than 80% of American shoppers continue to visit physical retail stores when making an internet purchase, the numbers are significantly lower in other countries. In fact – with an eye-popping 96%! – more than nine out of ten shoppers from Japan have chosen to indulge themselves physically while shopping online. This is truly fascinating!
Increasingly sophisticated marketing techniques are also shaping tomorrow’s ecommerce experience. Take video content as an example: less than half (46%) of consumers surveyed indicated that they were likely to watch videos on an ecommerce site again whereas 62% were likely to view images therein – quite a difference from just three years ago where only 36% had taken such action. And with 37% revealing plans to listen to audio content on such platforms compared with 32% who did so in 2016; it seems like we’re witnessing a revolution taking place within those sectors too!
Competition in the e-commerce market has never been more intense or fierce, yet retailers still see a great opportunity to succeed within this dynamic ecosystem and leverage its strengths to their advantage.
Retailers must stay ahead of the curve, remain nimble and adapt quickly if they wish to thrive amid an ever-changing landscape for ecommerce; however with all these factors taken into consideration – along with our experts’ insights – there is no doubt that retailers can be triumphant as this industry continues to evolve!
When it comes to online retail, personalized recommendations and customer service remain front-and-center. With this in mind, retailers should consider offering more options when it comes to syncing customer data with their own; devising strategies that will ensure they continue to offer the most appropriate items that are just right for each individual buyer’s needs.
To stay ahead of the competition, ecommerce businesses must provide more personalization options than ever before. Some potential approaches include altering product categories based on preferences or adding new ‘favorites’ lists – which can be utilized at any given time during browsing.
Consumers are leveraging digital experiences as a way to enhance their existing shopping experience. The more time that consumers spend browsing, research and interact with a brand’s website and products before making a purchase decision – the more likely it is that they will be loyal customers who return for future purchases.
In today’s world of rapid technological change, all businesses need to stay abreast of industry trends in order to thrive. If you aren’t proactively monitoring your ecommerce metrics and adapting accordingly, you could wind up falling behind competitors. Therefore it is essential to keep up-to-date with what is happening in order to remain competitive!
