Did you know that a high conversion rate is the key to unlocking exponential growth for your ecommerce business?
According to research conducted by the Marketingexhaustive.com, only one-third of customers who initially set out to purchase something actually make it during their first visit.
According to Statista’s data, in 2016 an astounding 95% of marketers report that they are striving to increase conversions. This presents an opportunity – if companies can identify what motivates people to take action and craft strategies that will effectively shape behaviors towards this goal.
To optimize your conversion rates, you must understand them. Weighing in at around 4%, expectations for ecommerce conversions are not particularly lofty.
The figure most websites deduce to be the optimum is somewhere between 6-7% – but where does this magical number come from?
That being said, there are some widely accepted notions about how one might achieve such impressive numbers. Let’s take a look at these popular strategies and see what impact they may have on your business!
1. Invest in SEO
Previously, we set forth that optimization of your website is an essential part of optimizing your ecommerce conversion rate. However, SEO efficiencies should not be overlooked!
Just as SEO can help improve your visibility on search engines, it can also lead to increased consumer engagement and sales for your online business.
SEO (search engine optimization) involves the creation or modification of content which is in keeping with industry standards. This may include making alterations to copywriting, images, titles and metadata – all with a view to outranking other websites in Google’s index.
2. Focus on Quality Content Marketing
Content marketing is a sophisticated yet straightforward strategy that allows businesses to create content for their websites and social media profiles, distribute this multimedia content across the web and enhance customer engagement with one-of-a-kind experiences.
To be successful with your ecommerce conversions, it is imperative that you devote ample time and attention to creating high quality content. This can range from blog posts to infographics for social media sharing; however, it must always be of the highest caliber – lest it fall into obscurity!
Alternatively, it’s worth considering dedicating more of your efforts towards cross-promoting other sites’ content than creating your own. In this way, you could benefit from exposure as well as opportunities for reciprocal exchanges between brands.
Conclusion
Conversion rate is a crucial indicator of your ecommerce success, so don’t neglect it! With the myriad strategies available, you can ensure that your business remains atop the rankings.
