In the year 2022, according to a recent report by HubSpot, nearly 80% of businesses will be partaking in ecommerce marketing strategies. That is an astounding figure!
With the advent of ecommerce, marketers are faced with a conundrum – how do we devise an effective plan for both retail and ecommerce? With retail sales accounting for upwards of 60% of total revenues in many industries; it is imperative that we formulate an impressive strategy for both channels!
To provide clarity on this conundrum, let us first explore the definition of ‘Selling’. It is defined as the act of procuring goods or services through offering them at a rate less than the cost incurred in obtaining them.
Let’s suppose you have crafted an exquisite pair of handmade slippers. You may consider yourself successful if someone purchases these shoes from your online store and subsequently wears them with pride.
In an effort to highlight why they should choose your brand over the competition, it’s essential that you provide a compelling argument.
Customers are likely to be enticed by products or services offered at a lower cost than those of another seller or retailer; however, there is one crucial element that can turn any sale into a successful transaction: customer satisfaction.
Do not forget about this key pillar of the ecommerce marketing strategy – Salesforce makes it easy for you to ensure customer satisfaction at all levels, from product quality and shipping speed to responsiveness when dealing with queries or issues. Alongside being an indispensable component of our growth strategy, we find that focusing on increasing customer interaction can yield significant benefits; in fact, an astounding 96% percent of customers will take action after just one face-to-face encounter!
1. Leverage AI-driven technologies to personalize the customer experience
If you are like many ecommerce businesses, then chances are that you rely on some form of personalized marketing strategies to reach an audience with a specific need. Whether this be through email campaigns or newsletters, it is possible to craft messages that resonate with customers based on their previous preferences and purchasing habits; resulting in greater impactful leads and sales!
In the past, personalization necessitated the use of complex data inputs, requiring manual efforts by marketers. Today however, AI-driven technology has come along to facilitate the process – enabling businesses with no coding knowledge whatsoever to leverage its capabilities. With just a few clicks of an icon or two!
Providing an unprecedented degree of customer intimacy while simultaneously creating a brand experience around your business is possible with AI-assisted personalization. This method can effectively guide customers towards their desired outcomes and increase conversions – without anyone ever having to lift a finger!
2. Invest in omnichannel marketing strategies to reach more customers
At its core, omnichannel marketing is all about providing customers with the freedom to shop anywhere and everywhere they desire. By promoting your ecommerce store across multiple channels, you can reach a wider audience thereby enhancing sales figures – and as an easy way of achieving this goal, it’s essential not to overlook any opportunity that may arise!
Alongside priming users for shopping on your website, email newsletters are an excellent way to keep them abreast of recent promotions; social media is a valuable channel for reaching potential customers who may have yet unfulfilled needs or wants; and mobile apps can be used to keep up with what’s happening around the clock – even when consumers are out and about.
These varied marketing efforts provide ample opportunities for businesses to reach prospective clients wherever they are.
