Without the aid of ecommerce photography, it is unlikely that you could convince a customer to purchase your product. It’s not merely about including appropriate images within an online store – if it were only that easy!
To captivate and entice customers, one must employ both artistic flair and scientific application. Here I will elucidate how these two features can be incorporated into an effective mix to create captivating ecommerce imagery.
It is no secret that effective photography can be the difference between a stagnant or thriving ecommerce business, so investing money in this area should not be taken lightly.
This week, we’re going to discuss why you should invest in ecommerce photography, how it helps your business, and how you can scale up your investment without compromising quality.
1. Utilize interactive product images to give customers clarity
The days of solely taking a static snapshot are long gone, and those that choose to ignore this evolution could find themselves falling behind the Joneses. If potential customers can’t clearly visualize what they’ll receive after clicking ‘Buy’ on your website, then it’s likely they won’t bother investing in it.
Today’s consumers expect more from product photography than ever before. They want to see exactly how their purchase will look – be it real life shots or animated GIFs; even if that requires some effort on your part!
To show off how their products will look in real life, many brands display interactive still images where buyers can zoom-in for a closer look.
2. Use creative methods like lifestyle photography to capture attention
You can’t rely on industry-standard photography to build your ecommerce brand. To succeed, you have to be unconventional – including taking shots that are revealing of individuals’ lives and surroundings.
This type of photography, while simple enough to execute at home, can provide the perfect opportunity for you to flex your creative juices and experiment with a range of different genres. From portraits to lifestyle images, this approach can yield highly captivating results – leading potential buyers into clicking on your product pages!
The advantage of opting for an imaginative photo shoot like one submitted by artistic photographer Ashish P Kundalkar is that it elevates your product in the mind of the buyer. With the image being captured during the summer months, it evokes feelings of warmth while also showcasing its practicality.
Conclusion
Invest in high-quality ecommerce photography, and you’ll be rewarded with an increase in conversions. After all, a well-executed online storefront is its own marketing platform!
To get started on your ecommerce photography journey, it can be helpful to enlist the assistance of an experienced photographer. We at Our Name Are Legion were founded on the belief that every business owner should have access to professional services; hence we created our app!
To expedite your journey, we have produced a free Ecommerce Photography Starter Kit for your use. Inside, you’ll find templates for landing page creation, shopping cart appearance and blog creation – as well as other resources that can help you along.
