The growth of Ecommerce is on its peak. Ecommerce industry is changing rapidly and advancement in technology is the main reason behind that. Ecommerce websites have to offer many advantages to the business owners and also to the customers. Financial transactions are carried out in a safe and secure manner. Security is very important in the framework of e commerce website or an application. There has been a good impact of e commerce industry in the online business world. Online businesses are expanding with many sales channel creations.
Ecommerce website or application owners don’t have to compromise with the security and the data. The framework of e commerce is designed in such a way that It offers more flexibility when surfing from one page to another. The designing part also needs to be done very carefully. Website speed plays a vital role in the whole architectural framework of e commerce sites. Designing the flowchart is a key point in any ecommerce website development.
The normal website is completely different from an ecommerce website. Ecommerce websites are designed with users’ experience in the mind. The architecture framework of e commerce should match with the user’s expectations. Along with that, an Ecommerce application needs to be very fast and responsive in all the mobile and tablet devices.
6 Steps Framework Of E Commerce
1. E-commerce Business Planning
Business planning is very crucial before the task implementation takes place in any business. The content creation process involves various work which includes cataloguing, product description, Product features and functions, etc. After the content is placed on the ecommerce website, It should be optimized for applications which will also provide a good experience for the users.
There are many tools available through which the content creation becomes easy for the website and for the social media platforms too. Different promotion and Advertising strategies have to be made in advance before any event takes place. Lead conversion becomes much more easy when the planning is done properly keeping all the desired goals in the mind.
2. Website Analysis
Website analysis should be done regularly to understand the things which will benefit the organization. The architectural framework of e commerce have to be in a proper sequence maintaining the flow of information easy and reliable. User behaviour and User experience both become easily understandable through website and application auditing.
Website owners or developers have to periodically implement test operations by performing different activities on the ecommerce website portal and application. By doing task and performing audits, errors can be resolved easily and that will lead to more conversions in sales.
3. Promotion and Advertisement
Promotions and Advertising activities should be done weekly after understanding the algorithm of search engines and social media platforms. It is also having more power in gathering more number of users on the ecommerce website. The Landing page should be well optimized before any advertising activity takes place. Those are the tasks which should be done keeping the desired action in mind.
Website owners can take benefit of various paid tools to explore the social media platform and understand the audience’s interest. The framework of e commerce should be well structured for the user’s journey on the web.
4. Customer Engagement
To have better customer engagement, developers should design the architectural framework of e commerce by analysing different aspects assuming the user who is going to visit the website interface. Customer engagement will only take place if the content on the web page matches with the interest of the user. It is very important to assign the filtration field on the web pages specially on the product details page of an ecommerce website or an application.
The generic framework of e commerce website and application is very simple and easy to design. However, It takes much more time in developing advanced architectural framework of e commerce platform work. If the user is unable to flow through one page to another page and takes much more time when redirecting then there is some error in the framework or in the server.
5. Customer Insights
The conversion ratio can be soared to the next level by analyzing the insights in an ecommerce website and application. The architecture framework of e commerce is also responsible for user actions and behaviour. The goals should be implemented and assigned on every page through which the chances of conversion becomes high. If the goals are not optimized properly then there will be no meaning of tracking it for the analyzing purpose.
Website Analytics can provide many useful informations and stats which will help the business to resolve the issues in a website and thus getting higher rankings. Tracking the user behaviour is must for any business type on the web. It will help them to understand the flow process of user’s redirecting pages.
Insights must have to be viewed as weekly, monthly, yearly, and also customizable. The factors like Impressions, Clicks, Click through rate, etc have to be analyzed in the Analytics. Actually, there are numerous factors that should be considered for properly analyzing the website.
6. Analyzing the Business Goals
The goals are made to achieve the desired action by the user on an ecommerce platform and application. The framework of e commerce can assign different goals which can track it and provide the results to understand if the implementation is done correctly or not. It is not productive in the business if the goals are not set and without it task executions are taking place for the conversions.
Analyzing the goals is always productive in nature whether it is set in the ecommerce application or ecommerce website. Once you are ready with your plan for the desired goals then you can add the goals in your analytic dashboard to view the outcomes through it.
The Architectural framework of e commerce Must Provide Different Functionalities:
- Promotional codes display in Headers.
- Applying Filtration in all the product pages or deal pages.
- Tax Structure.
- Analyzing various information comparison lists.
- Adding multiple units of items in single Inventory.
The Scope of ECommerce is very bright in today’s world and in the future also. More and more users are coming online for shopping and to start an online business. It is a very good opportunity to step into the e-business sector.
The framework of e-commerce application needs to be well constructed and implemented so that It will produce desired results when it goes live. The user’s behaviour also depends on the kind of framework used in the development process. All the content including text, images, videos, etc need to be well structured which have to be very responsive.
Product listing is one of the top most priority tasks in any ecommerce website. It has many information to be added in a product detail page which should match the user needs. If all the details are properly added according to specific needs then It will definitely make conversions out of it. Website owners have to make sure that it is also indexable in real to get more visibility.
Setting up Checkouts processes has to be designed with a user convenient way through which the items can be added easily in the cart and payment processing does not take much more time. It will be good to have different payment gateway at the time of checkout. There are many payment wallets companies which are used by most of the users nowadays like Paytm, Mobikwik, etc and inclusion of these payment method will help the business in more sales.