Investing in ecommerce testing is an indispensable strategy for any business seeking to maximize revenue, minimize expenses and expand enterprise. It is the most effective way to ensure your website remains functional, up-to-date and attractive – which ultimately leads to enhanced sales!
Yet, many entrepreneurs remain uncertain regarding when it’s appropriate to commission an outside party for ecommerce testing. They might also be hesitant about selecting a particular vendor due to lack of knowledge on how to sift through all of the options available.
The answer: procure a certified ecommerce tester who can aid you assess your site’s performance across multiple channels and provide a clear roadmap for future enhancements.
Do you find yourself struggling with the perplexing question, “how can I get my e-commerce site up and running?” or perhaps you are simply seeking to bolster your brand recognition? Whatever your goal may be, we’re here to offer assistance in achieving it.
To ascertain if your e-commerce site is performance-ready, a comprehensive assessment of its functionality can help expedite the process and enable an optimal user experience for all visitors. This is where our team at Optimizely comes in; providing an array of solutions ranging from A/B testing and multivariate testing options such as Heatmaps, ClickTests and more! Discover how these services can enhance the reach of your online store’s success!
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1. Automated performance testing
To ensure that your website is performing as intended, it’s imperative to conduct regular performance testing. This can be accomplished by simulating human traffic patterns or launching a variety of marketing campaigns in succession to evaluate their effectiveness.
To ensure maximum accuracy, test across multiple devices, browser types, web services and geographic locations. With the introduction of new operating systems and browsers such as Apple’s iOS9 and Google Chrome 66 in some cases; this task becomes even more complex! Fortunately, with an array of automated testing tools available – any savvy businessperson can quickly automate the process thus saving considerable time and resources during the lifecycle of their product releases.
With numerous websites online offering free automated performance testing, you won’t need to spend a dime on this service if it’s offered at no cost.
2. Conversion Testing
Conversion testing is a vital phase of ecommerce website optimization. This entails simulating conversions and observing how users respond to various calls-to-action, providing an accurate picture of how well the site is functioning.
An essential aspect of any business plan is assessing conversion rates – the percentage of visitors who take the desired action on your website. An ideal goal would be to maximize this figure and drive more traffic towards conversion paths; after all, if your prospects are not finding what they seek then they’re probably not finding any success at all!
With so many facets in play when it comes to conversion rate optimization, there’s always room for improvement. To ensure that you don’t fall prey to any potential pitfalls when conducting checks and comparisons between variants of design, layout or call-to-action buttons – why not have the assistance of an established brand like X?
Rather than rely solely upon your own subjective judgment or that of marketing managers, trust our team to evaluate and score your site with consistent accuracy.
