When I launched my ecommerce Facebook page, it was a daunting task to imagine what impact it could have on sales and brand recognition.
After all, with the advent of social media platforms such as Instagram, Twitter and YouTube there is an abundance of opportunities for businesses to engage with their audience.
Yet despite this abundance of choices available, marketers are still frequently drawn towards Facebook – an astonishing 82% claimed this to be the case in one survey 2014; google+ yielded 82% as well.
Despite its prevalence among marketers, Facebook was deemed by a recent study as being their least preferred platform alongside LinkedIn (92%) and Google+ (88%).
Although some may perceive this as a deterrent to using social media platforms, studies have indicated that over half of marketers have experienced success by leveraging Facebook’s Algorithm – which offers a discernible boost in organic reach compared to other channels.
Facebook is an ideal platform for promoting ecommerce businesses – from small, fledgling enterprises to the more established enterprises. Through social media marketing, you can effectively increase visibility for your brand and boost sales.
Facebook provides users with a versatile avenue for browsing products and purchasing them online. From the moment one signs in with their Facebook account, it is possible to access all of their past purchases, providing an up-to-date record of what they have previously purchased. This accessibility offers marketers an opportunity to leverage existing customer data as well as facilitate repeat business through word-of mouth referrals.
By leveraging these convenient features within Facebook, businesses can enhance their own visibility and reach potential customers within their local vicinity and beyond. In turn, this could lead towards increased sales – and ultimately profitability!
Harness the power of influencers to reach more people
Influencers are the new real estate agents, and they’re your opportunity to reach thousands of prospective clients with just one click.
Influencers act as an amplifier for your message by amplifying it amongst their vast network of followers. This can lead to exponential results in regards to brand recognition and sales!
With influencer marketing, you can leverage the power of a large yet selective audience and leverage influencers’ social capital to spread awareness about your company’s products.
Influencers are individuals or agencies who tend to be popular online and have gained notoriety for endorsing brands. They typically possess a sizable following on social media platforms such as Instagram, Facebook and Twitter; therefore leveraging their authority over this influential demographic is paramount if they are considered credible figures in the industry.
If you don’t publish a post each week or two, it can be easy for your content to fall by the wayside.
Publish regular updates about your business and products to keep your audience engaged.
