In the year 2023, ecommerce merchandising is becoming an increasingly essential tool for both web-based and brick-and-mortar businesses. It enables business owners to maximize sales from multiple channels without having to resort to any drastic measures and also streamlines operations across all areas of operation – from retail locations all the way online!
Despite its undeniable significance, few retailers have yet grasped its potential. Indeed, only about half of them can claim that their merchandise is adequately displayed in a manner that resonates with consumers’ preferences. Furthermore, less than two thirds are confident in displaying their wares in an aesthetically pleasing manner while also ensuring appropriate lighting conditions – all while maintaining effectiveness within their ecommerce experience!
At the epicenter of all this chaos is your ecommerce merchandising team! They’re tasked with polishing up your product assortment and making sure it’s presented in an appealing way until customers can’t get enough. To put it simply: they’re responsible for selling online!
Even though Ecommerce Merchandising has become a standard marketing practice, you can still find entrepreneurs and proprietors who eschew it altogether. This is understandable given the difficulties involved in achieving success with an approach that has only recently been established – but allow us to reassure you!
To the uninitiated, merchandizing your products may appear intimidating. Yet once you have mastered it, it becomes a useful tool for extending your brand visibility across multiple channels and reaching new prospects.
1. Offer product bundles and discounts
One of the most effective merchandising strategies is to offer a product bundle. Bigger purchases often prompt customers to question how each individual item in the package may be utilized or appreciated for.
To entice customers, why not consider offering discounts when purchasing multiple items at once? Imagine offering an enticing combo discount – such as 20% off if you purchase three products! Then, if that bundle isn’t quite what they want yet – perhaps it’s best suited for their mother-in-law who loves perfume!
Offering bundles has become one of the most popular business practices on the planet, and many professionals see it as essential for success. The manifold benefits of these packages are numerous; not only do they provide buyers with additional savings that helps boost profits but also increases sales velocity and customer loyalty.
2. Provide fast and efficient delivery
Many ecommerce platforms offer free or discount shipping, but it can be frustrating when you don’t receive your package in a timely manner. To ensure that consumers receive their purchases within a reasonable time frame, they must have adequate avenues for expedient delivery; not an easy task!
When choosing courier services and ensuring them with necessary information regarding content delivery via e-commerce into your customers’ hands, it is imperative to take care of any potential hiccups during transit. Be diligent in verifying addresses while assuring speedier service delivery; and all along the way – whether delivering pizza or sending flowers!