According to Statista, more than 83% of UK businesses had a website in 2019. This figure had risen from 70% in 2007.
And, as the internet becomes more intertwined with business, every person in business who wants to develop a great firm that will flourish in the industry must invest in a good online presence.
This covers not just a visually beautiful website but also a professional domain name that’d make it simple for customers to access your digital store.
Premium domain names are unique; they form the basis for your brand’s online success and should never be underestimated. So, without further delay, let’s take a peek at how high-quality domain names can help your startup thrive.
How Premium Domain Names Can Support Your Business’s Growth
- They Are Straightforward
The importance of simplicity in domain names cannot be overstated. Short and simple domain names, such as those provided by premium domain names, are simple to speak and recall, and they also offer more accurate entries when clients search for your business online.
Obtaining a premium domain name should be the ultimate objective of everyone establishing an online presence because it’s the first step to building a solid online marketing strategy for your business.
Furthermore, it conveys a strong message, so buyers can quickly get an idea of your company and its products by looking at the web address. And the best approach for any entrepreneur to obtain a premium domain name is to work with a solid domain name generator.
- They Include Important Keywords
Premium names like Deltaprivatejets.com, Generalmotors.com, and Gmail.com all use keywords that inform customers about the services these companies offer.
But that doesn’t mean every premium domain name comes with keywords. Like Apple.com and Tesla.com, premium domain names that don’t include keywords often exude a fresh, innovative, and creative vibe. These domain names make it easier for businesses to establish a strong brand identity. And buyers are drawn to brandable domain names.
- They Are An Ideal Fit For Your Brand
Premium domains always stand out because they possess a unique ability to express the personality of your company’s brand name. As a business owner, try your best to acquire a domain name that is a precise match to your business name.
Seeing how Alphabet Inc spent billions to drive traffic makes it pretty clear that using a name that’s slightly different from your business name can hinder the success of your business.
So ensure you find a premium domain name that aligns with your brand name and social media handles because it’s a guaranteed way to boost your startup’s online representation and make it easily discoverable to customers.
- They Make Use of Trustworthy Extensions
When searching for a fantastic domain name, keep in mind that selecting the correct domain extension is critical to the success of your brand’s online presence.
There are numerous website extensions available, but the .com, .org, .net, .co, and .io extensions are the most reliable, established, and trustworthy extensions in the eyes of clients. These extensions are included with almost all premium domain names.
As we’ve previously said, using these extensions not only helps your clients locate your brand easily on the internet but also lends a feeling of confidence and credibility to your website.
- Grows With Your Business
Premium domains, particularly those without keywords, can grow with your business, unlike regular domain names. And, just like how Cadabra changed its brand name to Amazon because it didn’t align with the business, most companies that did not choose a premium domain name always end up replacing their brand’s inadequate domain name with a premium one. A solid example was how Twttr.com became Twitter.com.
So, yes, a great name like ‘hotelsolutions.com’ may seem hip and catchy, but it will limit your company’s advancement both in its sector and in the eyes of your clients because they will associate your brand exclusively with hotel-related services.
And that’s why you must choose a domain address that can embody your company’s existing services as well as its future prospects.
Premium Domains Are Precious
Your business’s domain name is its online identity. Obtaining a memorable premium domain name like Meta.com would provide your company with excellent branding chances to position itself as a leader in its industry.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.