As the biggest shopping festival season gets underway, A large number of customers are grabbing discounts and offers from e-commerce marketplaces. The Early insights demonstrate that consumers are enjoying the offers more than anticipated, which is good news for the businesses involved. Flipkart announced that the total number of users using Early Access on Flipkart Plus increased by a significant margin during the TBBD 2022 Deal.
A large number of these users came from outside of major cities, confirming that Flipkart’s continued investment in its Plus product is paying off.
This year’s 2022 deal is extra special for flipkart sellers and flipkart customers both, said by Manjari Singhal, flipkart customer growth at Flipkart. “It’s amazing to see the growth of flipkart marketplace vendors and service partner model, as well as the innovative ways we’re making shopping more accessible and affordable for customers,” she said.
Navratri is shaping up to be a very positive season for shoppers. It seems that products in a wide variety of categories are selling well, from big-ticket items like appliances and smartphones to more affordable options like clothes and furniture. Whether you’re planning your holiday shopping carefully or just want to stock up on essentials, there’s likely something here that will fit your needs. The categories of electronics laptops, home and kitchen, latest watches, and earbuds saw the overwhelming demand at the online market this year.
Consumers showed an appetite for making high-value electronic purchases, and these categories saw a surge in popularity.
In an unprecedented feat, Flipkart and Amazon.in simultaneously logged 1.6 million users per second on their respective apps during TBBD Ninth Edition, marking a massive escalation in competition between the two e-commerce giants.
The Amazon India Prime Early Access and Day 1 of the Great Indian Festival both proved to be major catalysts for this explosive growth, as customers flocked to buy goods ahead of schedule. Shopsy is a great ecommerce marketplace that’s affordable and popular with shoppers from all over the country. Recently, flipkart seen a surge in sales of subcategory items like sarees, mens t-shirts, and electronics headphones – three products that are especially popular on Shopsy. Congratulations to the Shopsy team on crossing 100 million users!
This year, e-commerce retailers are intended to take home sales worth a whopping $11 billion which is easily outpacing last year’s pre-pandemic figure of five billion dollars. This growth will continue into 2022, when sales are predicted to reach $12.9 billion. What’s more, this surge in sales is thanks in part to the rise in festivals around the world!
Flipkart has been expanding its business to smaller and lesser-known cities across the country. This year, Flipkart’s Big Billion Days saw 1 million businesses participate, including those which are already on Shopsy. This signifies Flipkart’s commitment to supporting local businesses and enabling them to reach a larger audience.