In the ongoing quest to maximize my ecommerce sales, I have gained a greater appreciation for the concept of an ‘elements-based sales funnel’. This is a model that concentrates on tackling different aspects such as lead generation, converting potential customers and closing deals – all while simultaneously increasing your marketing efforts.
Based on my experience in online retail, I’ve devised an elegant plan that utilizes both lead capture and conversion optimization strategies for maximum success. Here’s how it looks!
If your aim is to revamp your ecommerce sales funnel, you must pay attention to the sequence of customer interactions. The more steps customers have in that sequence, the more likely they will become loyal buyers of yours.
When it comes to optimizing your sales process, there are a number of different routes you can take. Take a look at a few examples:
The key is to experiment with these techniques and find out which one works best for your business! Experimentation is key when it comes to finding the optimal structure for an ecommerce sales funnel; after all – if you’re not sure what action setup will work best for each type of customer interaction, then no matter how hard you try it won’t be very effective!
1. Promote Content Through Email Marketing
You can also utilize email marketing to promote your products; in this case, you’ll be utilizing email newsletters as a primary means of communication and promotion.
Free video tutorials, blog posts and ebooks all provide ample opportunity for content marketing and should be utilized to disseminate information about your business to new prospects.
2. Put Your Best Products Front and Centre
This is where the logic of your marketing efforts comes into play.
If you are selling products with low margins and costs, then it makes sense to place your most expensive offerings at the front of the sales funnel.
However, if a higher-priced offering has greater profit potential, then why not place this higher end item up first in order to attain maximum exposure?
By placing your most popular items at the forefront of your online store, you can effectively boost customer engagement and foster trust among potential buyers.