Maximizing the effectiveness of your ecommerce ppc strategy is critical to achieving success in an increasingly competitive marketplace.
To remain a standout among the crowd, it’s imperative to position your brand in such a way as to inspire confidence and recognition. With the right mix of organic search traffic from Google, Facebook, YouTube and more – along with effective paid advertising on all channels – you can create this buzz for yourself!
Whether you plan to invest solely in organic search or utilize PPC as part of a multi-channel approach, there are numerous ways to achieve your marketing objectives. In this piece, I’ll provide an overview of each type of search marketing method while highlighting their advantages and pitfalls – ultimately leaving you with all necessary knowledge so that you can make an informed decision about which one suits you best.
If you’ve ever considered incorporating PPC advertising into your e-commerce plan, then now is the time to do so. According to recent studies conducted by Gartner Inc., an increase of 15% was noted in advertisers’ use of this toolkit in 2017–an indication that increased budget allocations are being allotted towards these efforts!
The key to making your investments worth it is understanding just how much value can be obtained from each dollar spent on a particular campaign. If we compare apples to oranges, let’s say for example that your current All-Time High Ad Spend for a given campaign is $100. Then, replace with the cost per click (CPC) rate which currently sits at $1 – $10; based on this scenario, the total amount spent on the advertisement could come out anywhere between $100-$110 – less than what was initially invested! Therefore if you find yourself unable with any other option than expanding your advertising budget; consider taking advantage of Google Ads’ ability to utilize multiple targeting criteria options within one ad group.
1. Keep track of relevant trends
In order to remain on the cutting edge of ecommerce marketing, it is essential that you monitor and identify emerging trends. A savvy business owner will not only pay attention to rising industry standards – they’ll also anticipate what consumers may want next!
By keeping tabs on what’s hot in your niche, you can ensure that your ads are placed alongside the most relevant products. This ensures that they yield the maximum possible ROI while adequately reflecting your brand’s image as an authority in its field.
2. Optimize bids for maximum ROI
After selecting an appropriate bid for your product, be sure to also adjust it for maximum ROI – otherwise you may find yourself outspending on ads that don’t yield results.
Adjusting bids takes place hourly or daily, depending on the frequency of your ad campaign and sales cycle. To ascertain which would be optimal in this instance, contact your CPC manager and let them know how many products sold over the previous day or week.
The more frequently you adjust your bids, the more likely it is that you will achieve maximum returns from your investments.
If your ecommerce venture requires more hands-on management than is feasible from our AI-powered platform, then we recommend taking a look at our comprehensive PPC management solutions. They were crafted for enterprises requiring expert guidance on the topic – so if that sounds like you then let us know!